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Thursday, June 28, 2007

If you are always winning, check what's going on

The title of this post is counter-intuitive. Normally you are supposed to do review when you are not doing well.

But from what I have seen and observed I feel that it is more important to do regular review when you are doing well. The assumptions that you tend to form can be so misleading that you don't realize what is sustainable and what is not, whether it is comparative advantage or competitive advantage

In general without an in-depth analysis it is quite common to see that the success is attributed to factors that appear obvious. But what appears so obvious may not be totally true. In the last two sessions of CSTR we have discussed the case of Apple and the Wine growers of France. One point that I had observed is that the incumbents lost out for the same reason that they thought is invincible. Apple thought that no one else can innovate better than them and Wine growers felt nowhere else you can grow wine grapes. But both were wrong and the rules changed quickly. But both of them had something else that they didn't capitalize properly as they didn't even identify them as important.

Apple didn't realize that requirements of customer change quickly. What they did very successfully, design computers keeping customer in mind, they forgot in the middle and lost out to those who did that adaptation. Similarly French wine growers couldn't leverage neither their skills nor the brand advantage.

Similarly even in personal life it is important for us to realize what factors contribute to our success and keep a track of of the changing conditions. What gives you an edge today may become your baggage tomorrow. Be watchful.

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