Some time in 2006, I was coordinating and taking part in a workshop conducted by Mr. Sunil Guptan. One of the things that I could latch upon and still remember and use is his comment about oneliners.
Everyday we hear so many oneliners and get so impressed by them but what Mr. Sunil Guptan mentioned and I strongly agree is that the onliners are not universal. They have a very short life and are very contextual. But because the oneliners are easy to remember and quote, lot of people tend to fall prey to their influence.
At the same time if you are careful enough you will make out that even the opposite of a given oneliner could be true and can be empirically proved. Some examples are:
1. Slow and steady wins the race
2. It's not the big that eat small but the faster ones that eat slower ones
3. Sell what you make
4. Make what you sell
and many more. The second example is quoted by Mr. Mr Manish Sabharwal, founder, Teamlease today in the PAEV experience sharing session. I was highly impressed by his thought process and ability to relate and connect different aspects of business.
While closing my take on one-liners is that be cautious, don't accept them blindly for all situations, don't generalize them, and remember the utility of the one-liners is mainly to grab attention and increase retention.
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