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Sunday, February 17, 2008

Bad Ad - Standard Electricals

This is a deviation from ISB placements topic. But I felt that I must express my opinion about the ad of Standard Electricals that is being currently aired.

I have worked in engineering and remember those old days when engineers used to take pride in their professions and say leave it to experts. But slowly their expertise became a commodity and they had to become customer oriented (internal) and work according the requirements of customers. And this was way back in 1995.

Whoever has advised Standard Electricals to use the "Expert ka kaam expert pe chod dena chahiye" is completely wrong and has drowned lot of money down the drain. The ad leaves a negative feeling even to someone who is an engineer because the electrician character speaks all rubbish in the ad. I don't who is the ad maker trying to appeal to, is he appealing to the consumer by insulting him or is he appealing to the electrician, supposedly the expert.

Consumer awareness has gone up significantly and one can find information about everything from google or wikis and can make sense of common appliances and this ad concept is completely flawed. Whoever is behind this ad, are you listening?

1 comment:

  1. i agree with u .... that was the 1st reaction of me too about the adv....

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