ISB has been creating buzz since it started but people tried to brush it off as just hype. But as time went by ISB grads proved themselves and more and more companies came back to the school for campus placements. ISB has carefully and successfully rode the positive spiral of better placements-better admissions-best placements by backing it up with maintaining and improving everything in the school. ISB students proved themselves by reaching the top slots in every B-school competition they participated.
Participating in a B-school ranking survey that too FT's, I thought was a careful gamble ISB has taken. It would've been easy to stay happy in the special attention it has been getting from the media and recruiters but by participating in the rankings they have decided to send a strong signal.There were concerns about what would be the reaction if the rank is not in the top 100 but I think the ISB management believed completely in what they created. This was the best way to communicate their belief. This achievement also brings along with it lots of exposure and expectations.
I believe that if ISB continues its efforts to become stronger in areas other than placements, it can break into the Top within next two years. Congratulations everyone.
Check out the buzz on campus
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