This post is specifically for all those who have been googling to get some idea about how to approach the essays.
Some pointers that I can give about the essays are:
1. First: Remember how you approached GMAT AWA section, specifically the structure part of it
2. Second: Most important objective of the essays to portray yourself, your personality and your goals
3. Third: Take help from close friends who know you well. You can even take help of professionals and there is nothing unethical about it. No proessional would write the essays for you. They will help you in clarifying and organizing your thoughts
4. Last: Start working immediately. Essays may take a long time to evolve, so get started as early as possible.
As far as I can see, essays are very important part of your application and spending enough time on them is important
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