Excellent ad campaign

GMR - Getting ready for India ad campaign really impresses - it's a well thought and executed ad. After a long time, I saw a nice ad campaign and this campaign will surely improve the brand equity and recall of GMR group, which is generally confused with GVK group.

This is the right time for this campaign considering that the Hyderabad International airport is getting ready and that many people will come across GMR name there, this campaign will leverage that exposure fully. Another thing this campaign will surely do is improve GMR's standing with its future employees. After seeing the ads, I felt that I should approach the company to know who is behind this campaign and was open to explore career opportunities.

Here is one of those ads:



Despite politicians India is increasingly becoming attractive for people from other countries for various reasons, apart from the IT and ITeS outsourcing partnerships, we have Medical Tourism, Diamond exports, large middle class, and even MBA Education (I am expecting that for the batch of 2010 there will be a large number of international applicants to ISB considering the recent FT ranking) and many more. India is definitely an attractive destination despite politics is what I can sum it up. A warning for Indians - The increasing focus from foreigners is going to change the Indian Game for Indians too, so be ready to face it.